Visit
our research page for information
on submitting research project proposals.
Business:
Emory Marketing Institute Corporate Sponsors
Corporate
sponsors provide the raison de etre for the Institute.
The Institute’s focal point is at the convergence of three realms;
research, practice, and edification. Sponsors provide the essential
bridge to realworld issues in the practice of brand management.
Practice influences the research agenda, which in turn influences
the focus for edification. Your sponsorship is a passport to unique
access to world-class researchers, and the knowledge they generate.
Business:
Why Get Involved?
There are many advantages to your sponsorship of the Institute.
These include opportunities to work together, financial advantages,
and organization recognition.
Opportunities
to Work Together
Shape the Agenda: Sponsors help shape the agenda at the
institute, whether formally through executive and operating
boards, or infomally with interactions with Institute Fellows,
scholars, and experts.
Rich
Interactions: sponsors engage in rich interaction with leading
experts and professionals.
Network Building: Ability to network with other organization
that face challenges of brand management.
Compelling
Experiences: Our sponsors participate in intellectually
stimulating experiences.
Competency
Building: Your organization will have opportunities to integrate
cutting edge practices. Your staff can enhance their specialized
area of excellence within your organization and create a higher
level of expertise amongst all your employees.
Recruitment:
Sponsors have the opportunity to identity and possibly recruit
excellent people.
Event
Passes: Sponsors receive complimentary passes to events.
The number of passes depend on the sponsorship level.
Preferred
Event Access: Your sponsorship entitles you to preferred
access to open invitation events, and special access to invite
only events.
Training:
Sponsors receive preferred status for opportunities to train
your employees in new skill sets.
Expert
Hotline: Access the leading experts in the discipline for
answers to your questions. This provided on a limited basis,
but is a vital resource.
Forefront
Knowledge: Sponsors are recipients of research reports,
benchmark studies, best practice studies, presentations, and
other publications of the Institute.
Research
Participation: Your organization gains from learning about
itself by participating in research surveys, cross-industry
benchmarks, critical issue reports, and best practice research,
as you deem appropriate.
Discussion
Forums: Sponsors have access to Private Online Discussion
Forums, available to members and scholars.
Confidential
Performance Assessment. Working with the Institute’s
experts provides the opportunity to offer insight on your brand
management performance.
Financial
Advantages
Leveraged
Funding: Sponsors leveraged their funding through joint
funding of the Institute with other sponsors.
Tax deductible contribution: The Institute is housed
within Emory Univerisity’s Goizueta Business School, a
non-profit organization. Contribution deductions are allowable
to donors only to the extent that their contributions are gifts,
with no consideration received.
Organizational
Recognition Brand Visibility: Sponsors gain recognition
through visibility on the Institute’s website, brochures,
call for proposals, and newsletters.
Advancing Academia: Your organization will benefit from
recognition for supporting advancement of academia.
Meaningful
Name Opportunties: Meaningful naming opportunties are available
for special projects to recognize significant gifts.
Primary
Contacts for Business
Raj Srivastava
Executive Director
Phone: +1 (404) 727-4858
Greg
Thomas
Director of Programs
Phone : +1 (404) 727-4613
Academia:
Institute Fellows
Institute Fellows play an active role in shaping the direction
of the Institute. The Fellows in sum comprise a network of leading
scholars in the discipline. The role of the Fellows is to foster
a smoothly coordinated inter-organizational effort. This effort
will provide optimal mobilization and leveraging of resources
for the benefit of our sponsors and academia.
Fellow
Qualifications
In
essence, a Fellow of the Emory Marketing Institute is:
1. Recognized as a thought leader one or more domains relating
to brand management.
2. Dedicated to the advancement of the science and practice of
the field.
3. Committed to active participation in the Institute, including
academic meetings and educational programs.
Fellow
Contributions
Institute
Fellows are expected to contribute to fostering the success of
the organization. Fellows are requested to participate in the
following:
1.
Event Participation. Fellows generally participate in one
or more Institute events (academic meeting, practitioner meeting,
educational program) each year.
2. Institute Fellow Hotline. Fellows are an invaluable
resource for member companies to call upon for specific advice.
Fellows are expected to provide limited pro bono assistance to
member companies.
3. Lead Generation. Fellows are our ambassadors for providing
membership leads to the Institute's Executive Director. Fellows
may be directly requested to provide leads, but are also expected
to self-initiate.
4. Institute Communications. Fellows are requested to provide
their perspective on contemporary issues. You may be interviewed
or asked to write content at the practitioner level.
5. Expertise Directory. Fellows are expected to keep current
a personal research profile on the Institute's website. This expertise
profile is also used for the Institute's hotline matching.
6. Research Projects. Fellows are expected to lead or participate
in research projects with the Institute. learn
more >>
7. Research Proposal Reviews. Fellows play an active role
in reviewing research proposals that are submitted to the Institute
for consideration.
8. Research Agenda. Fellows will guide the research agenda
by helping prioritize the research topics.
Academia:
Why Get Involved?
Access
to data housed at the Institute, or offered by our Market Research
Agency partners.
Access
to the Institute's taxonomically organized library or article
abstracts, with links to full text.
Supported
collaboration with other leading scholars.
Travel expenses reimbursement for Institute event participation.
Networking activities at meetings, and events.
Access to presentations by leaders in the discipline.
Receipt
of the various publications of the Institute, including web
content, newsletters, special communications, monographs, and
the annual report.
Acceleration
of the time-to-adoption for your research efforts.
Advising and guiding the Institute's research agenda.
Obtaining greater visibility for your expertise amongst the
Institute's community and beyond.
Interacting with business leaders and leading scholars.
Invitations to special events, endowed lectureships, annual
symposia.
Harmonizing your knowledge with the state-of-the-art in brand
strategy.
Primary
Contacts for Academic Scholars
Sundar Bhradwaj
Director of Academia
Phone: 404-727-2646
Doug Bowman
Director of Academia
Phone: 404-727-4613
Emory
Marketing Institute
Goizueta Business School
Emory University
1300 Clifton Road Atlanta, Georgia 30322
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