EVENTS

Connecting
Business & Design
Presented by AIGA and Emory Marketing Institute

Emory University, Goizueta Business School

Thursday May 15th - Friday May 16th, 2008

Event Sponsors: The Emory Marketing Institute and
AIGA (American Institute of Graphic Arts)

Learn more here >>

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The Emory Marketing Institute hosts various branding-related events through the year.

• Forums are periodically held colloquia held with leading experts in branding. Attendance is invitation-only and free.
  
  PREVIOUS FORUMS
  

  March 2006 Martin Roll: "Asian Brand Strategy - A New Leadership Paradigm"
  February 2006 Barry Brager: "Top Ten Black Holes in Brand Licensing"
  August 2005: Joey Reiman: "Thinking for a Living"
  May 2005: Craig Stacey: "Are Today’s Marketing Mix Models Killing Your Brands?"
  April 2005: Liam Fahey & Tom Snyder: "Capturing, Understanding and Leveraging the Emotions Underpinning Brand Behavior"
  March 2005: Lluis Martinez-Ribes: "Insights about Retail Branding: The Power of Retail Branded Experiences and Implications for Manufacturer Brands"
  February 2005: Scott Neslin: "Lessons from P&G’s Value Pricing Strategy"
  January 2005: Roger Sinclair: "Viewing Brands as Assets"
  

• Workshops are open to the public and are extensive, hands-on, paid, events held over a number of days.
  
  Our first workshop was held June 23rd and 24th, 2005: "On Brand Valuation"