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Co-sponsored by Emory Marketing Institute and AIGA, author, consultant, and marketing guru Dev Patnaik will be our guest speaker on Thursday May 14, 2009 from 7:00 to 8:15 PM.

His topic: Wired to Care: Driving Growth Though Customer Empathy

What it’s about: Recent history has seen the rise of innovation as a key mandate for driving top-line growth in business across multiple sectors. But as organizations have devoted increasing resources and attention to innovation, a critical issue has been ignored in the process. How can you create new value if your company doesn’t have a gut sense for what people outside its walls actually value? The challenge facing business today isn’t a lack of innovation, it’s lack of empathy.

Dev Patnaik takes audiences inside leading companies like IBM, Target and Intel to see how empathy can drive change and growth. He dives deep into the human brain to find the biological sources of empathy and their critical role in decision-making, learning, and judgment. And he spends time on both sides of the political aisle, to show how empathy can give politicians the acuity to cut through a morass of contradictory information.

Patnaik is a founder and principal of Jump Associates, a consulting firm that helps companies innovate. Together with his teammates, he works with visionary business leaders to identify new markets, reinvent existing categories, and define new products and services. Dev is a trusted advisor to senior executives at some of America’s most admired companies, including General Electric, Nike, Procter & Gamble, Target and Hewlett-Packard. When he’s not working at Jump, Dev moonlights down the road at Stanford University as an adjunct professor, where he teaches design-research methods to undergraduate and graduate students. Since 1999, he has taught a course called Needfinding. In the class, students draw upon methods from anthropology, design and business planning to discover insights about ordinary people and create new products. While the class is required for all Design majors, it’s become a favorite of students from the Business School, School of Education and even Computer Science.

Learn more and register here >>

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