Welcome to The Emory Marketing Institute Blog
Welcome to the Emory Marketing Institute's blog - where we focus on the intersection of branding practices and business performance.
Our goal is to start meaningful conversations around a few topics of interest to us:
- Branding History
- Benefits of Branding
- Brand Strategy
- Resource Allocation
- Brand Lifecycle Management
- Marketing Programs
- Operations Management and Branding
- Brand Strength Assessment
- Brand Performance
- Brand Valuation
- Business to Consumer Branding
- Business to Business Branding
- Technology Branding
- Services Branding
- Branding Case Studies
- Branding Best/Worst Practices
- Private Label Competition
- Branding Commodities
- Branding in Emerging Markets
- Branding Retail Organizations
We invite you to participate, to contribute - ideas, suggestion, comments and insights. Join us in our learning journey...
According to a study done by Threshold Communications, specialists in communication and behavior change; only 40% of full-time employees feel their company has a clear plan to withstand the recession. Don’t you think, it is lack of effective communication?
Honest communication has a definite effect on employee morale. Of those feeling strongly that their company has a clear plan to withstand the recession, 82% have high enthusiasm for their job and 86% feel committed to their company's long term success.
Of those not committed to company’s success, only 12% say their company has shared its plans to withstand the recession with them.
Such surveys testify the sheer importance of strong communication. The key principles that an organization must follow in order to have a strong communication internally are:
•Allow your employees to express. Your employees’ opinion is important.
•Communicate with your own people before you communicate with your customers
•Think long term
Finally, the key mantra: Remember, the internal branding is as much important as the external.
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Thanks for sharing.