Resource Guide

The Marketing Resources Guide is partitioned into five categories. The ‘Opportunity Identification’ section supports the external analysis and market attractiveness and sizing activities. The ‘value creation’ provides resources that aim at help clarifying the fuzzy front end of value development from a product, service, and business model perspective. The “value delivery” section contains resources on go-to-market strategy and tactics. This section houses channel, promotion, and advertising resources. The “value management” section contains resources for developing competitive strategies and managing marketing performance. It references resources on leveraging and extending brand value. The “surround” section contains miscellanea on marketing, resources that do not fit squarely in any of the other categories or that span multiple categories.

Opportunity Identification
Context Information
Asian Business Strategy | Australia Demographic Info | Canada Demographic Information | Canadian Government Web Site | Taiwan Yearbook | Czech Republic official web site |
Dutch exporters web site | The Economist: country briefings | EU Business resources and information | Global Edge: Tool for identifying international business opportunities |
Canadian Industry information | Japan External Trade Organization | Japan Economic Foundation | Latin American Network Information Center | Mexico Trade Information | Middle-East Business Information | Russian and East European Network Information Center | Venezuela Embassy Web Site | Basic Guide to Exporting | Emerging markets information | US Department of Commerce Magazine | Country Profiles from World Trade Press | Countries Studies – Library of Congress | U.S Foreign Trade Highlights | Foreign trade barriers | CIA World Factbook | Invertir  (Information on Argentina) | Helping U.S Companies Export | Business Data and Statistics |  International Demographic Database | International Statistical Agencies | U.S Census Bureau | UN Demographic and Social Statistics | UN Industrial Development Organization | Philadelphia Federal Reserve Forecast | Wachovia Monthly | Economic Forecast |  IMF World Economic Outlook

Place of Origin Influence
Kwintessential Country Profiles | Foreign government resources | IMF Country Reports
Nationmaster Country Profiles | Risk of trading in various countries

Marketing Information
Marketing Journal Blog | Marketing Profs (some premium content) | Resources for startups and small businesses | Tools to create marketing and advertising ideas |
Brand Channel

Internet Marketing
Marketer’s portal | Intellifact (business and marketing resources) | KnowThis |
Marketing Sherpa (Internet Marketing) | Online Dictionary | Chiff.com | Marketing and Creative handbook UK | Best of the Web directory | The Spec Spot | ClickZ (solutions for Internet) | Internet News

Company Information
Annual Reports on companies and industries | Barron’s | Big Book, directory of businesses | CorpTech (info about high-tech companies) | IPO central by Hoover’s | Mni guide to suppliers | List my services, directory of businesses | SIC Index | Hoover’s Online | Yahoo Company Directories | Directory of Corporate Archives

Value Creation
Marketing Research
Marketing Communications resources | Directory of market research companies |
LSU Marketing resources | Institute for Research on Poverty | Marketresearch.com |
Statistical Abstract | Free Demographics | Statistics Canada | Stat USA | Census Bureau | Research Info.com | AC Nielsen | IRN research | University links | Gallup Polls |
JD Power rankings | Online dictionary for computer and internet definitions | Glossary of marketing terms | Market Research Portal | Top 150 Marketing Blogs | Weinreich communications- Social Marketing resources | Branding and marketing resources | Target Marketing magazine | Association for the Advancement of Relationship Marketing | Marketing Research Library | Greenbook, listing of marketing research companies | Web Marketing Today | Journal of Business and Industrial Marketing |  Food Marketing Policy Center | Academy of Marketing Science Review | Guide to Marketing Organic Produce | Dictionary of marketing terms | Direct Marketing news | Strategy magazine | European Journal of Marketing | E-business statistics | Hospitality Links (provided by Nestle) | Cause Marketing Forum | AC Nielsen | America’s Research Group | Edward Lowe- Defining and Serving a Market Articles

Value Delivery
Advertising
World Advertising Research Center | 10 ad and marketing journal | Absolut Ad | Ad Flip | Ad Slogans | Benetton Ads | Gaslight archives | Fragrance advertisements | Advertising Educational Foundation | AdCracker | Ad Forum | Ads guide | Adverbox | Advertising Media Internet Center | Agency Compile | Agency Finder | Advertising principles | Center for Interactive Advertising | Media news and resources | World Advertising Research Center | Advertising age | Advertising Terminology | Ad Week | Ad videos | Advertising resources | Advertising law magazine | Social Advertising | Advertising Archives | The Reel | TV  Advertising Music | Texas Advertising Blog | USA Today Ad Tracking | AdForum | Advertising and Marketing review | Copyright and Fair Use Information | Glossary of marketing terms | Market Research Portal Advertising and Marketing Review | American Association of Advertising Agencies | Ad Access Database | Advertising and promotions basics | Global Brands Scorecard | Outdoor Advertising Association of America | Timeline of Advertising Giants | Advertising Agencies Directory

B2B Marketing
B2B online

Value Management
Consumer Activism
Better Business Bureau | Society for Consumer Psychology | Communication Studies Resources | Environmental claims information | Environmental information | Information on recycling | Center for online ethics | Business for Social Responsibility | Copyright and Fair Use Information | Consumer Expenditure Survey | Zip Code Lookup and Community Data | JD Power Rankings

Surround
Awards in Marketing
Clio Awards | Epica Awards | International Automotive Advertising Awards | Summit Awards | Web Marketing Association’s web awards | Webby Awards | Adprint European competition

Other
World Intellectual Property Organization | Journal of Empirical Generalizations in Marketing Science

The Marketing Resources Guide is a directory of research support resources. This guide is offered as a resource for students and professionals doing work in marketing. The resources listed include publications, consultancies, market research syndicate data, government data sources, and NGO sources of information. Some of the resources listed are accessible on the web for free, others require subscription or payment to access. Some may also be a blend where some data is offered for free while more advanced information is available at a fee.