| Emory Marketing Institute at a Glance
Emory Marketing Institute pursues the scientific advancement of brand-driven business performance.
What We Do
The institute develops concepts, frameworks, and technical models for optimizing brand management decisions. The Institute's scholars lead the development of new knowledge and insights for managing persistently profitable brands.
How We Do It
The Institute works collaboratively with corporate sponsors, scholars at leading universities, and research provider to develop cross-disciplinary solutions for managing real world problems in brand strategy. We play an integrative role in problem solving, and capability building.
Our Services
Services offered by the institute include:
- Brand Health Monitoring: For optimally managing brand health.
- Custom Research: We collaborate in developing next practices (versus best practices).
- Knowledge Transfer Services: For helping firms implement next practices.
- Brand Academy: Training in next practices for teams and individuals.
The Institute of Brand Science at Emory University is an independently managed organization within the Goizueta Business School at Emory University. |
